bBriefbase

For UGC agencies

For UGC agencies serving supplement and wellness brands.

Supplement UGC is one slip away from a rejected Meta ad or an FTC problem. Briefbase is being built to put each brand's claims rules into the brief and check submissions against them. It is in development and not available yet.

Briefbase is in development and nobody is charged. The brief generator is free and works today.

Being built for: UGC agencies producing video for supplement, vitamin, nootropic, protein, and wellness brands.

A day in your life

You know this script
by heart.

  • 07:42Meta rejects three new ads for unverifiable health claims. Two weeks of work, gone.
  • 11:09New creator promises 20 lb weight loss without checking the brief. You spot it on review. You re-shoot.
  • 14:30You are tracking 8 supplement brands and each has different rules about what creators can say about results.
  • 18:00The safe phrasing guide is in a Google Doc nobody reads. So nobody uses it.

An illustrative day built from common agency tasks, not a customer story.

What Briefbase is being built to do

Five things planned
for your stack.

None of these are available yet. Agencies on the early-access list decide which come first.

01

Approved phrasing per brand inside every brief

02

Per-brand claims rules (results disclaimers, ingredient mentions)

03

A check for risk phrases (cure, guarantee, results in 7 days) on submission

04

A per-video log of the rules applied, for the brand's legal team

05

Creators see the rules before filming, not in revisions

Who builds this

One founder,
no sales team.

Briefbase is being built by Doruk in Antalya, Turkey. It is in development: there is no app to sign in to yet, and the free brief generator is the part that works today. Agencies on the early-access list shape what gets built first, so if something matters to the way you work, say so.

Nothing to pay yet
Briefbase is in development. There is no checkout, and nobody is charged during early access.
Priced for small agencies
Planned launch pricing starts at $39 a month, published now rather than behind a sales call.
Your creators stay yours
Briefbase will not be a marketplace and will take no cut of creator payments.
A person answers
Email goes straight to the founder, not a support queue.

The planned workflow

From brief to payout,
in one place.

How a campaign is meant to run once Briefbase launches. Today, the free brief generator covers the first step.

  1. 01

    Set per-brand claims rules

    The brand's legal team sends the do-not-say list. You enter it once and Briefbase adds it to every brief.

  2. 02

    The brief includes the claims section

    Creators see the rules before they shoot, not after.

  3. 03

    Submissions are checked for risk phrases

    If a creator says results guaranteed, the plan is for Briefbase to flag it before you spend a review round on it.

  4. 04

    Brand legal can review the log

    A per-video log will show which rules were applied and what was flagged.

  5. 05

    Fewer reshoots

    Catching claims before review means fewer videos sent back. Meta still makes the final call on every ad.

FAQ

Questions answered.

Cannot find your answer here? Email us. The reply comes from the founder, not a bot.

Is Briefbase a regulatory tool?
No. It is being built to apply the rules you set. It will not advise on FDA, FTC or DSHEA compliance; your legal team does.
What will the risk-phrase check cover?
The plan is a starting list of common claims such as cure, treat, guaranteed and scientifically proven, plus anything you add per brand.
Will my brand's lawyer be able to see the compliance log?
That is the plan: a log per approved video showing the rules applied and any flags, exportable as a PDF. Briefbase is in development and not available yet.

Free today

Start with the brief.
The rest is being built.