For UGC agencies
For Meta Ads creative agencies tired of Business Manager.
If you produce paid social creative for Meta and live in Business Manager all day, Briefbase is being built to handle the creator side: formats, approvals, partnership-ad requests and a monthly scorecard. It is in development and not available yet.
Briefbase is in development and nobody is charged. The brief generator is free and works today.
Being built for: Meta Ads creative agencies who produce paid UGC content for ecommerce brands.
A day in your life
You know this script
by heart.
- 07:42Three new creatives needed by end of day. Each needs a whitelisting request set up in Business Manager.
- 11:09Brand asks which CPM the new variant hit. You do not track CPM per creative because there is no system for it.
- 14:30Creator forgot to deliver the 9:16 raw version. You need it for the 1:1 cutdown.
- 18:00Monthly report: which creator produced your best-performing ad? You guess.
An illustrative day built from common agency tasks, not a customer story.
What Briefbase is being built to do
Five things planned
for your stack.
None of these are available yet. Agencies on the early-access list decide which come first.
Partnership-ad (whitelisting) requests tracked per creator, with each one's status
Required deliverables per video (9:16, 1:1, 4:5, raw clips) as a checklist
A CPM-per-creator scorecard from the figures you paste in
A monthly report with a creator leaderboard
An asset library tagged by brand, creator and performance
Who builds this
One founder,
no sales team.
Briefbase is being built by Doruk in Antalya, Turkey. It is in development: there is no app to sign in to yet, and the free brief generator is the part that works today. Agencies on the early-access list shape what gets built first, so if something matters to the way you work, say so.
- Nothing to pay yet
- Briefbase is in development. There is no checkout, and nobody is charged during early access.
- Priced for small agencies
- Planned launch pricing starts at $39 a month, published now rather than behind a sales call.
- Your creators stay yours
- Briefbase will not be a marketplace and will take no cut of creator payments.
- A person answers
- Email goes straight to the founder, not a support queue.
The planned workflow
From brief to payout,
in one place.
How a campaign is meant to run once Briefbase launches. Today, the free brief generator covers the first step.
- 01
Send the brief with required formats
Each brief will carry a deliverables checklist: 9:16, 1:1, 4:5 and raw cuts.
- 02
Creator delivers, Briefbase checks formats
Briefbase will flag missing formats on upload, before you have to send a where-is-the-1:1 email.
- 03
Brand approves in the portal
A review link without a login, with timestamped comments, to approve or ask for a revision.
- 04
Track the partnership-ad request
Each creator's request and its status will sit next to their videos, so you know who has confirmed.
- 05
Track CPM and rank creators
Paste CPMs from Ads Manager and Briefbase will build the leaderboard for the monthly review.
FAQ
Questions answered.
Cannot find your answer here? Email us. The reply comes from the founder, not a bot.
Will Briefbase connect to Meta Ads Manager?
Will Briefbase set up whitelisting inside Meta for me?
Will my brand be able to see the CPMs?
Free today