bBriefbase
In development. Nobody is charged.

Run your UGC agency
from one inbox.

Briefbase is being built for 2-15 person UGC agencies: one brief per video, a review link each client opens without an account, and a record of what every creator is owed. The workspace is not open yet. The brief generator is, and it is free.

The generator needs no signup. Early access is an email to the founder, not a checkout: no card, no trial, nothing to cancel.

Free generator outputWorks today
UGC CREATOR BRIEF: Calm C serum
Platform: TikTok  |  Length: 15-30 seconds  |  Job of the video: Paid ad

4. HOOKS (pick one, or write your own in the same spirit)
1. "I didn't expect this to work, but Calm C serum actually did."
2. "POV: you're someone whose skin stings with every vitamin C and nothing has worked so far."
3. "Nobody talks about this, but Calm C serum changed my routine."

5. STRUCTURE IN SECONDS
0-3s    Hook, on camera, face to lens
3-8s    The problem the viewer feels
8-18s   Product in use: show it, don't just talk about it
18-25s  Result or proof
last 3s Call to action, product in hand
Excerpt, for a fictional serum. The full brief has 14 sections.Make yours

The problem

Your ops are
held together with tape.

You started an agency to make great content. Six months in, you are a project manager for 8 brands, a payment processor for 30 creators, and a folder-organizer for 200 video files. None of that was the job.

  • 07:42Brief #3 for Glow Co. goes to the wrong Drive folder. Creator submits to a folder no one checks.
  • 11:09Brand asks "where is the revision?" and it is in a WhatsApp thread you opened two days ago.
  • 14:30You realize you sent the wrong creator video to a different brand. Refund conversation begins.
  • 18:00End of the month. You open Excel to reconcile what to pay 27 creators and have to scroll Stripe, Wise, and Payoneer.
  • 23:14You consider raising prices. You do not. You eat dinner standing up.

These moments are illustrative, not a customer story. If a few of them are familiar, this is the part of the job Briefbase is being built for.

What we are building

Six jobs, one workspace.

None of this is available yet. It is the plan for Briefbase: the agency operations loop, end to end, and nothing else. Agencies on the early-access list decide what gets built first.

01. Briefs

Write a brief once, send it to twenty creators.

Build a master brief with reference clips, hooks and a do-and-do-not list. Briefbase will copy it for each creator, with room for per-creator notes. They get a clean link; you get a tracker.

02. Brand portal

A review link your brand can open without an account.

Send the brand one URL. They will watch the videos, approve, ask for revisions and leave timestamped comments. No logins, no Loom walkthrough, no where-do-I-click email at 11 PM.

03. Payments

Know who to pay at month-end without two evenings of spreadsheets.

Briefbase will track who delivered, who was approved and what each creator is owed. You pay through Wise, PayPal or your bank, mark it paid, and the record is there when someone asks. It will not hold or move money.

04. Revisions

Revisions in one timeline, not seven messages.

Each revision request will be pinned to a moment in the video. The creator sees exactly what to change and uploads v2; the brand sees what changed. No more wait-which-version-is-final.

05. Whitelisting

Partnership-ad requests you can see at a glance.

Whitelisting a creator for Meta ads means chasing permissions across DMs. Briefbase will keep each creator's request, account details and status in one list, so you know who has confirmed and who to nudge. The creator still grants access inside Meta.

06. Reports

A monthly report for each brand, drafted for you.

At month-end, Briefbase will draft a one-page report: videos delivered, what was approved, the results you add, spend and what is next. You check it and send it.

Why Briefbase, not the others

We did the homework on
every alternative.

There are bigger tools and there are free tools. Here is the gap Briefbase is being built for, and where another tool is the better call.

Designed for agencies, not brand programs

Compared with GRIN

GRIN is built for a brand running its own creator program and adds multiple brands from its $500/month plan. Briefbase is being designed around several client brands from the start, with a review link each client can open. Planned launch price: $39 a month.

Bring your own creators

Unlike Influee and Insense

Briefbase will not be a marketplace. You keep the creator network you spent years building, with no marketplace fee stacked on top of what you already pay creators.

Priced for agencies, not enterprises

Unlike Aspire

Aspire does not publish prices and every plan starts with a demo. Briefbase publishes its planned launch prices now ($39, $79 and $149 a month), before anything is on sale.

Useful before it launches

Works today

The UGC brief generator already works: a one-page creator brief with hooks, a timed structure, specs and usage rights, free with no signup. The rest of Briefbase is in development, and nobody is charged for it.

Who builds this

One founder,
no sales team.

Briefbase is being built by Doruk in Antalya, Turkey. It is in development: there is no app to sign in to yet, and the free brief generator is the part that works today. Agencies on the early-access list shape what gets built first, so if something matters to the way you work, say so.

Nothing to pay yet
Briefbase is in development. There is no checkout, and nobody is charged during early access.
Priced for small agencies
Planned launch pricing starts at $39 a month, published now rather than behind a sales call.
Your creators stay yours
Briefbase will not be a marketplace and will take no cut of creator payments.
A person answers
Email goes straight to the founder, not a support queue.

FAQ

Questions people actually ask.

Cannot find your answer here? Email us. The reply comes from the founder, not a bot.

Is Briefbase available yet?
Not yet. Briefbase is in development and there is no app to sign in to. What works today is the free UGC brief generator, plus the brief template and guides on this site. The workspace (briefs, client review links and creator payment tracking) is being built, and nobody is charged until it launches. Request early access and you will hear when there is something to try.
Is anyone charged during early access?
No. There is no checkout on this site. Early access is an email to the founder: you say how big your agency is and what you use today, and you get a reply. No card, no trial and nothing to cancel.
Who is Briefbase being built for?
2 to 15 person UGC agencies that work with 5-40 brands and manage 20-150 creators. If you have ever sent a brief in WhatsApp, this is for you. If you have 200+ creators and enterprise contracts, look at GRIN or Aspire instead.
How is Briefbase different from GRIN or Aspire?
GRIN and Aspire are creator platforms for brands running their own programs: discovery, seeding, affiliate tracking and payouts. GRIN publishes plans from free to $1,000 a month; Aspire quotes after a demo. Briefbase is being built narrower, for agencies: briefs, client approval links and payment tracking across several brands, with planned launch pricing from $39 a month. See the GRIN and Aspire comparison pages for details.
Will Briefbase be a creator marketplace like Influee or Insense?
No. Briefbase is being built as an operations tool. You bring your own creator network and Briefbase handles the workflow: briefs, approvals, payment tracking and client review links. There will be no marketplace fee on top of what you pay creators. If you need creators supplied, a marketplace fits better.
How will payment work, given you are based in Turkey?
Nothing is for sale yet. At launch, billing is planned through Gumroad, which takes cards and PayPal internationally, because Stripe does not support businesses based in Turkey.
Will the brand need to create an account?
No. The plan is a review link that opens without an account: the brand watches the videos, approves, asks for revisions and leaves timestamped comments.
How will creator payouts work?
Briefbase will track deliverables, approvals and what each creator is owed. You will still send the money with your own method (Wise, PayPal, bank transfer) and mark it paid. Briefbase will not hold or move creator money.
Will I be able to import my existing data?
That is the plan: CSV import for creators and campaign history, so you can start from the spreadsheet or Notion export you already have.

Free today

Your next campaign
should not take seven tools.

Briefbase is not open yet. Write the next brief with the free generator now, and join the early-access list if you want the workspace when it is ready. Nobody is charged during early access.