The Briefbase blog
How to run a UGC agency
that does not run you.
No fluff, no listicles. Operational guides from someone building tools for agencies exactly your size.
UGC workflow: how to manage UGC creators from brief to payment
14 min readThe seven stages every UGC video goes through, a free tracker to run them in, and the rules that stop work, and claims, going wrong between stages.
ReadUGC brief template, and how to brief UGC creators
10 min readA one-page template you can copy or download, a filled-in example, and the briefing steps that get usable video back on the first try.
ReadHow to pay UGC creators when your agency is not in the US
8 min readMost payment guides assume a US-based agency. Here is what to check if yours is not.
ReadHow to price UGC services without leaving money on the table
10 min readIt is easy to undercharge by pricing the video and not the management. Here is how to price the whole job.
Read